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Antikbar, oversized vintage advertising
poster for Lillywhites of Piccadilly Circus, published in 1963 to commemorate the store's centenary.
Poster Details
Company: Lillywhites, a renowned British sports retailer established in London in 1863.
Location: The iconic flagship store at Piccadilly Circus, where it has been located since 1925.
Motto: The poster highlights "a century in the service of sport".
Imagery: The poster features a graphic illustration of a woman in athletic clothing, seemingly playing golf or a similar sport, alongside a smaller, more traditional figure of a man in formal attire (a top hat and tailcoat). This contrast likely represents the store's evolution from its traditional beginnings selling "Gentleman's staples" to a more modern, comprehensive sports outfitter catering to all.
The business has a rich heritage in various sports, including cricket and football, and is still trading today as part of the Frasers Group. |
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