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Fine art by Andy Warhol, Paramount
is a 1985 screenprint by the artist Andy Warhol, created as part of his "Ads" series. The piece re-imagines the iconic logo of Paramount Pictures, which at the time was a "Gulf + Western Company".
About the Artwork
Series and Date: The artwork is from Warhol's 1985 "Ads" portfolio, which features ten screenprints of classic advertising imagery.
Significance: Warhol's "Paramount" print elevates the well-known commercial logo into a work of Pop Art, celebrating the glamour and power of the Hollywood film industry. The vibrant colors and three-dimensional quality of the stars, words, and mountain were intended to mimic the animated logo and reflect Warhol's fascination with mass media and consumer culture.
Personal Connection: Some scholars believe the work also holds a deeper, more personal meaning, serving as a tribute to Warhol's romantic relationship with Paramount studio executive Jon Gould, which ended in 1985.
About the Logo
Paramount's Ownership: Paramount Pictures was a subsidiary of Gulf + Western Industries from 1966 until 1989, when the conglomerate was renamed Paramount Communications. The on-screen logo was updated to reflect this change.
Origin: The original logo, featuring a mountain surrounded by stars, was created in 1914 by founder W.W. Hodkinson and is reportedly based on Ben Lomond Mountain in Utah. |
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