Paramount

Fine art by Andy Warhol, Paramount
is a 1985 screenprint by the artist Andy Warhol, created as part of his "Ads" series. The piece re-imagines the iconic logo of Paramount Pictures, which at the time was a "Gulf + Western Company".
About the Artwork

Series and Date: The artwork is from Warhol's 1985 "Ads" portfolio, which features ten screenprints of classic advertising imagery.
Significance: Warhol's "Paramount" print elevates the well-known commercial logo into a work of Pop Art, celebrating the glamour and power of the Hollywood film industry. The vibrant colors and three-dimensional quality of the stars, words, and mountain were intended to mimic the animated logo and reflect Warhol's fascination with mass media and consumer culture.
Personal Connection: Some scholars believe the work also holds a deeper, more personal meaning, serving as a tribute to Warhol's romantic relationship with Paramount studio executive Jon Gould, which ended in 1985.

About the Logo

Paramount's Ownership: Paramount Pictures was a subsidiary of Gulf + Western Industries from 1966 until 1989, when the conglomerate was renamed Paramount Communications. The on-screen logo was updated to reflect this change.
Origin: The original logo, featuring a mountain surrounded by stars, was created in 1914 by founder W.W. Hodkinson and is reportedly based on Ben Lomond Mountain in Utah.

Disclaimer

The object and/or subject of this report is private property. This page is for informational purposes only. Unless clearly stated otherwise, all conservation and restoration has been performed by Poster Mountain (PM) or Los Angeles Paper Group (LAPG)
I) PM-LAPG has not knowingly withheld any significant information from its evaluation report and to the best of its knowledge all statements and evaluations in this report are true and correct.
II) PM-LAPG stated in the Evaluation Report its own personal, unbiased and professional analysis, opinions and conclusions, which are subject to the assumptions and limited conditions in this evaluation report as set forth hereinabove.
III) PM-LAPG has no present or prospective interests in the property which is the subject matter of this report and it has no present or prospective personal interests or bias with respect to the participants in this matter.
IV) PM-LAPG and its employment and/or compensation for performing this evaluation or any future anticipated evaluation was not conditioned on any agreement or understanding, written or otherwise, that it would report (or present analysis in support) as predetermined specific authenticity, a predetermined evaluation that favors the cause of any party or the attainment of any specific result or occurrence of a specific subsequent event, such as value or marketability.
V) PM-LAPG prepared all opinions and conclusions about the subject property that were set forth in this Evaluation Report. If it has relied on significant evaluation assistance from any individual or individuals in the performance of this evaluation or the appropriation of this evaluation report, PM-LAPG has named such individuals and disclosed the specific task performed in this evaluation report. PM-LAPG certifies that any individual so named is qualified to the same extent as PM to perform the task. PM-LAPG has not authorized anyone to make a change to any item in this evaluation report, therefore, any change made to this evaluation is unauthorized and PM-LAPG will not take responsibility for it.
VI) The Client may not disclose or distribute this Evaluation Report to any potential purchasers of the subject property without first obtaining PM-LAPG's prior written consent. This consent must be obtained before this evaluation report may be disclosed or distributed to any other party, including, but not limited to, the public through advertising, public relations, news, sales, or other media.