 |
One sheet s
vintage French advertising poster is for "Maypole" brand margarine. The ad campaign suggests that Maypole margarine is equal to butter, but "more refined and... so much cheaper".
Poster Details
Product: Maypole Margarine
, produced by "Publicité Wall Dans" (Paris).
Artist: The artwork includes a signature that appears to be "Mich".
Imagery & Text: The illustration features a child wearing a hat made of flowers and carrying ingredients associated with the product:
"ARACHIDES" (peanuts) and "NOIX DE COCO" (coconut) are on the hat, referencing common ingredients in margarine production.
"LAIT" (milk) is written on the child's dress.
"SEL" (salt) is in a small hanging pail.
A large palm frond is carried in the left hand, indicating the use of palm oil (Huile de Palme).
Marketing Slogan: The primary text reads: "La Margarine 'MAYPOLE' ÉGALE LE BEURRE mais elle est... plus fine et... combien meilleur marché" ("Maypole" Margarine equals butter but it is... more refined and... how much cheaper). |
|
|
