Maypole
One sheet s
vintage French advertising poster is for "Maypole" brand margarine. The ad campaign suggests that Maypole margarine is equal to butter, but "more refined and... so much cheaper".
Poster Details
Product: Maypole Margarine
, produced by "Publicité Wall Dans" (Paris).
Artist: The artwork includes a signature that appears to be "Mich".
Imagery & Text: The illustration features a child wearing a hat made of flowers and carrying ingredients associated with the product:
"ARACHIDES" (peanuts) and "NOIX DE COCO" (coconut) are on the hat, referencing common ingredients in margarine production.
"LAIT" (milk) is written on the child's dress.
"SEL" (salt) is in a small hanging pail.
A large palm frond is carried in the left hand, indicating the use of palm oil (Huile de Palme).
Marketing Slogan: The primary text reads: "La Margarine 'MAYPOLE' ÉGALE LE BEURRE mais elle est... plus fine et... combien meilleur marché" ("Maypole" Margarine equals butter but it is... more refined and... how much cheaper).
vintage French advertising poster is for "Maypole" brand margarine. The ad campaign suggests that Maypole margarine is equal to butter, but "more refined and... so much cheaper".
Poster Details
Product: Maypole Margarine
, produced by "Publicité Wall Dans" (Paris).
Artist: The artwork includes a signature that appears to be "Mich".
Imagery & Text: The illustration features a child wearing a hat made of flowers and carrying ingredients associated with the product:
"ARACHIDES" (peanuts) and "NOIX DE COCO" (coconut) are on the hat, referencing common ingredients in margarine production.
"LAIT" (milk) is written on the child's dress.
"SEL" (salt) is in a small hanging pail.
A large palm frond is carried in the left hand, indicating the use of palm oil (Huile de Palme).
Marketing Slogan: The primary text reads: "La Margarine 'MAYPOLE' ÉGALE LE BEURRE mais elle est... plus fine et... combien meilleur marché" ("Maypole" Margarine equals butter but it is... more refined and... how much cheaper).
After
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