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Halfsheet
vintage event poster for the third annual Carrera Panamericana race held in Mexico in 1952. The race was a famous and highly dangerous border-to-border endurance competition, often compared to the Mille Miglia and Targa Florio in Italy.
Poster Details
Event: III Carrera Panamericana Mexico (Third Pan-American Race).
Year: 1952. The third edition of the race took place in November 1952 and was famously won by a Mercedes-Benz 300 SL driven by Karl Kling and Hans Klenk.
Slogan: The poster includes the phrase "MAYOR VELOCIDAD CON SUPER-MEXOLINA" (Greater Speed with Super-Mexolina), a promotion for a local gasoline brand.
Design: The design features the Mexican flag, a map of the country outlining the race route, and text in Spanish.
Rarity: Original posters from the event's "golden age" (1950-1954) are very rare and sought after by collectors, often fetching thousands of dollars at auction. Reproductions, like those widely available for purchase, are much more common and affordable. |
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