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Panamericana
Halfsheet
vintage event poster for the third annual Carrera Panamericana race held in Mexico in 1952. The race was a famous and highly dangerous border-to-border endurance competition, often compared to the Mille Miglia and Targa Florio in Italy.
Poster Details

Event: III Carrera Panamericana Mexico (Third Pan-American Race).
Year: 1952. The third edition of the race took place in November 1952 and was famously won by a Mercedes-Benz 300 SL driven by Karl Kling and Hans Klenk.
Slogan: The poster includes the phrase "MAYOR VELOCIDAD CON SUPER-MEXOLINA" (Greater Speed with Super-Mexolina), a promotion for a local gasoline brand.
Design: The design features the Mexican flag, a map of the country outlining the race route, and text in Spanish.
Rarity: Original posters from the event's "golden age" (1950-1954) are very rare and sought after by collectors, often fetching thousands of dollars at auction. Reproductions, like those widely available for purchase, are much more common and affordable.
After
After
Panamericana