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Antikbar Halfsheet Tire advertisement vintage French advertising poster for Michelin bicycle tires. The poster is titled "Pneu Vélo Michelin" and features the iconic Michelin Man mascot, Bibendum, riding a bicycle and smoking a cigar.
Poster Details
Artist: The poster is most commonly attributed to H. L. Roowy (Stanley Charles Rowles), or Marius Rossillon, who worked under the pseudonym O'Galop.
Circa: 1912 or 1913.
Slogan: The text on the yellow sign on Bibendum's back reads "Le Meilleur, Le Moins Cher," which translates to "The Best, The Cheapest".
Context: Early iterations of the Michelin Man often depicted him with a cigar and spectacles. Around the 1920s, the character's image became more standardized and family-friendly, at which point he stopped smoking and drinking. The slogan emphasized that Michelin tires would "drink up" obstacles like nails and glass, making the ride smoother. |
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