Pneu Velo Michelin
Antikbar Halfsheet Tire advertisement vintage French advertising poster for Michelin bicycle tires. The poster is titled "Pneu Vélo Michelin" and features the iconic Michelin Man mascot, Bibendum, riding a bicycle and smoking a cigar.
Poster Details
Artist: The poster is most commonly attributed to H. L. Roowy (Stanley Charles Rowles), or Marius Rossillon, who worked under the pseudonym O'Galop.
Circa: 1912 or 1913.
Slogan: The text on the yellow sign on Bibendum's back reads "Le Meilleur, Le Moins Cher," which translates to "The Best, The Cheapest".
Context: Early iterations of the Michelin Man often depicted him with a cigar and spectacles. Around the 1920s, the character's image became more standardized and family-friendly, at which point he stopped smoking and drinking. The slogan emphasized that Michelin tires would "drink up" obstacles like nails and glass, making the ride smoother.
Poster Details
Artist: The poster is most commonly attributed to H. L. Roowy (Stanley Charles Rowles), or Marius Rossillon, who worked under the pseudonym O'Galop.
Circa: 1912 or 1913.
Slogan: The text on the yellow sign on Bibendum's back reads "Le Meilleur, Le Moins Cher," which translates to "The Best, The Cheapest".
Context: Early iterations of the Michelin Man often depicted him with a cigar and spectacles. Around the 1920s, the character's image became more standardized and family-friendly, at which point he stopped smoking and drinking. The slogan emphasized that Michelin tires would "drink up" obstacles like nails and glass, making the ride smoother.
After
Mounted
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