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Oversized one sheet vintage print advertisement for Altoids mints from the mid-to-late 1990s.
Key Details About the Ad:
• The Concept: Created by the prominent advertising agency Leo Burnett, Chicago, this award-winning campaign utilized tongue-in-cheek humor, stark black-and-white photography, and bold red text to emphasize the brand's identity as "The Curiously Strong Mints".
• The Bodybuilder: The photograph features legendary American bodybuilder and sports journalist Armand Tanny, proudly flexing while holding a classic tin of Peppermint Altoids near his waist.
• The Media Format: This specific large-scale format was commonly displayed on public bus shelters and subway platforms across major U.S. urban markets starting around 1995–1997, though smaller versions frequently appeared as full-page magazine ads. |
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