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One Sheet This iconic vintage poster is an advertisement for Le Thermogène, a medicated anti-rheumatic heating pad/wadding designed to generate therapeutic warmth.
Key Details About the Poster
• Artist: Designed by the famous Italian-French poster artist Leonetto Cappiello, widely considered the "father of modern advertising".
• Creation Date: Originally designed in 1909 (reprinted extensively in subsequent decades).
• The Imagery: It features a pierrot-like character wrapped in orange cotton wadding, breathing out fire to metaphorically represent the intense, comforting heat generated by the product.
• The Text: The French text reads "Le Thermogène engendre la chaleur et combat : toux, rhumatismes, points de côté, etc." Which translates to: "Le Thermogène generates heat and combats: coughs, rheumatism, side pains, etc." |
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