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One sheet original French World War II military propaganda and recruitment poster titled La Cavalerie de l'Armée Nouvelle ("The Cavalry of the New Army").
Key Details & Historical Context:
• Artist: Signed by Sogno in the top-left corner.
• Date: Circa 1941–1942.
• Origin: Published under the Vichy France regime (evidenced by the text at the very bottom referencing the Secrétariat d’État à la Guerre and printed by Imp. Mont-Louis in Clermont-Ferrand).
• Purpose: It serves as a recruitment campaign urging citizens to enlist or re-enlist ("Engagez-vous, Rengagez-vous") into the restructured cavalry branch of the minimized army permitted under the armistice terms with Germany.
Visual Elements:
The poster uses clean, striking Art Deco graphic design elements to brand the military branch as a "Modern and Sporting Army" (Arme moderne et sportive):
• The Horse Rider: Represents the traditional roots of the classic French cavalry at the top left.
• The Motorcyclist: Showcases modern mobility, rapid transport, and scouting.
• The Armored Vehicle/Tank Turret: Dominates the foreground, symbolizing mechanized power and firepower (a strategic framing, as the Vichy mainland forces faced strict armistice limitations on heavy armored armor by German forces). |
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