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India Car Festival At Puri

India Car Festival At Puri - Before (Poster) One sheet vintage Indian tourism poster from 1957 advertising the "Car Festival at Puri". About the Artwork • The Event: The poster depicts the globally renowned Ratha Yatra (Chariot or "Car" Festival) held annually in Puri, Odisha. During this ancient celebration, deities from the Jagannath Temple are placed on massive, ornately decorated wooden chariots and pulled by thousands of devotees through the streets. • Visual Elements: The foreground highlights traditional musicians passionately playing the mridangam or khol (drums) during a festive procession. The background showcases the vibrant, towering pyramidal structures of the temple chariots amidst a dense gathering of devotees. • History: Issued by the Ministry of Information & Broadcasting of India in the late 1950s, this artwork was part of a mid-century government initiative to promote India's rich cultural heritage and religious festivals to international travelers.