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One sheet original mid-century tourism piece titled "South Africa: Come on Out – the Weather's Wonderful".
Poster Details
• Artist: Designed by Bernard Sargent (born 1921).
• Era: Circa 1940s–1955.
• Commissioned By: Created for the South African Tourist Board to entice international vacationers with the country's sunny climate.
Imagery & Style
The poster uses a playful, mid-century modern cartoon style with a split-tone yellow and white background. It depicts a whimsical weather house where:
• The classic weather-predicting figures are replaced by an old man in winter clothes retreating inside, and a woman in a swimsuit with a parasol stepping out to enjoy the sun.
• A cheerful sun character drinks through a straw on the roof.
• A stylized lion weather vane sits at the very top, mimicking the national symbol of South Africa. |
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