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oNE SHEET vintage Soviet travel poster designed for Intourist, the official state travel agency of the Soviet Union.
Key Details of the Poster:
• Slogan: The top reads "Visitez la Bielorussie" (French for "Visit Belarus").
• Visual Imagery: It depicts a child dressed in traditional Belarusian embroidered folk clothing (a vyshyvanka style shirt and trousers) playing a red pipe or woodwind instrument.
• Branding: The shoulder bag features the official logo and name of Intourist, which operated under the USSR to promote international tourism and bring in foreign currency.
• Background: The background features a green and white geometric motif styled after traditional Belarusian textile weaving patterns, similar to the pattern found on the modern Belarusian flag.
These types of promotional graphics were distributed by international Intourist offices and embassies worldwide to encourage tourism to specific Soviet republics. |
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