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Large This is an original 1958 Swiss advertising poster created by the celebrated Swiss graphic designer and illustrator Celestino Piatti.
Poster Details & Context
• Brand: Henniez Lithinée, a historic Swiss natural mineral water brand.
• Slogan: "aussi un quart..." (translated to "also a quarter..."), referencing the standard quarter-liter (25 cl) restaurant serving size commonly ordered in Swiss cafes and establishments at the time.
• Art Style: Features Piatti's signature mid-century modernist aesthetic, utilizing a stylized, flat-color pink hand making a distinctive gesture to clutch the glass bottle against a bold black backdrop. |
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