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Half Sheet British Conservative Party political propaganda poster produced for the 1929 United Kingdom general election.
Historical Context & Overview
• The Policy: The poster highlights the elimination of the custom duty tax on tea ("The tea-duty has gone!"), a popular measure introduced under Stanley Baldwin's Conservative government that made tea 4 pence a pound cheaper for everyday consumers.
• Target Audience: The 1929 election was historically dubbed the "Flapper Election" because it was the first UK election featuring universal adult suffrage, allowing all women over the age of 21 to vote. The poster directly targets newly enfranchised female voters by depicting a woman enjoying affordable household goods.
• Publisher: It was published by the National Union of Conservative and Unionist Associations and printed by St Clements Press Ltd. |
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