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One sheet This vintage poster promotes the XIVème Tour de France Automobile, a legendary motorsport endurance event held from September 18–26, 1969.
Event Highlights
• The Route: Spanning over 5,000 km across 6 grueling stages, the race started in Nice and concluded in Biarritz, stopping along the way in Nancy, Reims, Dieppe, Vichy, and Albi. It incorporated 9 circuit races, 9 hill climbs (courses de côtes), and 2 road trials.
• The Victory: The 1969 edition marked a historic return for the event after a five-year hiatus. It was ultimately won by Gérard Larrousse and Maurice Gélin driving a Porsche 911 R.
Prominent Brands Featured
The bottom of the poster anchors its historic significance with sponsor logos from the era:
• BIC: The famous French pen and lighter manufacturer.
• BP: British Petroleum racing fuels.
• Cibié: Renowned automotive lighting specialists ("Projecteurs Cibié").
• Craven "A": Popular cigarette brand of the 20th century.
• Dunlop: Iconic tire brand.
• Elf: French fuel and lubricant giant.
• Ferodo: Brake and clutch lining manufacturers.
• Ford: The legendary American automaker, which heavily supported French motorsport during this era. |
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