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Matrix

Matrix - Before (Poster) Neon Rose #7 (NR-7) psychedelic concert poster, designed by legendary artist Victor Moscoso in 1967.Key Details The Band: It advertises the San Francisco psychedelic folk-rock band The Only Alternative & His Other Possibilities.The Venue: The shows took place at The Matrix in San Francisco from February 17 to 19, 1967.The Imagery: The central design is based on an adapted band photograph taken by Fred Roth.Visual Style: It relies on Moscoso's signature use of clashing, vibrating colors (bright red lettering and graphic lines set against a vivid blue field) to create a striking optical illusion that challenges the eye.Printing Identifiers This specific poster is a second printing. It can be verified by looking closely at the bottom-left margin: the photographer's credit line, "Photo Fred Roth," is printed in white lettering. On first printings, this text appears in black, while third printings omit the credit entirely. Additionally, this piece features a pencil signature from Victor Moscoso along the lower-right edge.