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Small 1930s Australian travel poster titled "Australia: Great Barrier Reef, Queensland". Artwork Overview Artist: Designed by Gert Sellheim, an influential Estonian-born, Australian-based graphic designer and architect.Style: A hallmark example of early Art Deco / Streamline Moderne design, utilizing flat, saturated color blocks, geometric abstraction, and rhythmic patterns.Composition: Features a distinctive split-view perspective with three stylized yellow and black reef fish (resembling Moorish Idols) arching across a teal ocean. Strings of rising bubbles and vertical seaweed guide the eye up to the waterline, where a chain of three small palm-topped islands sits on the horizon.Purpose: Commissioned by the Australian National Travel Association (ANTA) in the mid-1930s to build a distinct visual identity for Australia's natural wonders and draw international tourists. |
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