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One sheet vintage Italian travel poster for the coastal city of Pesaro, created by artist Luigi Piffero (1907–1978). Commissioned by ENIT (the Italian National Tourist Board), the artwork features a stylized, vibrant Art Deco design typical of mid-20th-century European tourism advertisements.Art & Design Analysis Central Subject: A cheerful woman in a sleek white one-piece swimsuit and wide-brimmed sunhat posing dynamically against the backdrop.Scenery: A birds-eye perspective of Pesaro’s coastline, highlighting structured rows of colorful beach umbrellas and the iconic hills dropping into the Adriatic Sea.Typography: Bold, blocky stenciled text spelling out "PESARO" anchors the lower portion of the image. The subtext reads "La vostra spiaggia" (Your beach). Production: Printed by the lithography house La Pressa S.A. based in Milan. |
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