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Valbella

Valbella - Before on masonite (Poster) One sheet iconic Swiss tourism poster titled "Lenzerheide Valbella", designed by the famous Swiss graphic artist Martin Peikert around 1955.Artwork Highlights Artist: Created by Martin Peikert (1901–1975), a legendary designer celebrated for his vibrant and cheerful Swiss travel advertisements. Subject: It depicts a stylized female golfer completing her swing with a 5-iron.Scenery: The background highlights the stunning Grisons alpine landscape, featuring the Parpaner Rothorn mountains and the peaceful Heidsee lake.Style: Characterized by Peikert's signature bold color blocks, strong lighting highlights, and an idealized, athletic aesthetic typical of mid-century Swiss modernism.