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Denmark

Denmark - Before (Poster) One sheet original 1949 Danish travel poster titled "Denmark — Country of Smiles and Peace". Key Details Artist: Created by the prominent Danish graphic designer Henry Thelander (1902–1986). Year: Created in 1949.Publisher: Commissioned by The National Travel Association of Denmark (Turistforeningen for Danmark). Printer: Produced via offset lithography by Egmont H. Petersen in Copenhagen.Context and Significance The poster was designed in the immediate post-World War II era to revitalize international tourism to Denmark. It portrays an idealized, peaceful Scandinavian lifestyle by highlighting a cheerful mother and child riding a bicycle. This visual strategy established the long-standing international association between Danish national identity and its vibrant, everyday cycling culture.