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Small poster vintage image shows a 1948 store display sign promoting a popular Post's Raisin Bran cereal premium campaign. During this era, cereal companies frequently included small toys inside boxes to attract children, using the catchphrase "No Money! No Box Tops!" to emphasize that the prizes required no extra mail-in steps.Campaign Highlights The Premium: One free, adjustable tin-litho comic strip ring packed inside every marked package of Post's Raisin Bran Cereal.The Collection: The promotional series consisted of 12 different character rings.Featured Characters: Popular newspaper comic strip icons of the 1940s, including Dick Tracy, Herby (from Smitty), Little Orphan Annie, Skeezix, and The Little King. |
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