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One sheet original vintage travel poster titled "Monte Carlo" (often referred to as the "Flower Girl" poster), designed by the renowned French painter Jean-Gabriel Domergue circa 1945–1950.Key Details About the Artwork The Artist: Jean-Gabriel Domergue (1889–1962) was a highly successful French painter who famously proclaimed himself the "inventor of the pin-up". He was celebrated for changing how women were portrayed in advertising, shifting from traditional melancholic poses to thin, airy, elegant women with swanlike necks and seductive gazes.The Subject: The poster captures classic Côte d'Azur glamour, featuring a sun-kissed, elegant blonde woman carrying a massive, vibrant bouquet of flowers against a striking Mediterranean blue background. Purpose: It was commissioned by the tourism authority of Monaco and printed by the Imprimerie Nationale, Monaco to lure wealthy international travelers to the luxurious French Riviera after the hardships of the war years. |
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