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Magazine page vintage 1945 print advertisement for "Joïda," a fragrance released by the French perfume house De Montespan.Advertisement Details Brand: De Montespan Parfumeur Paris Fragrance Name: JoïdaRelease Year: 1945Illustrator: Ray Bret-Koch (Raymond Bret-Koch), whose signature is visible in the upper-left corner.Visual Elements The advertisement features a dramatic, comic-strip-style illustration depicting a pirate battle at sea. On the left, pirates with cutlasses and pistols board a ship, while on the right, a woman in a hood looks on anxiously. Prominently positioned in the center foreground is a stylized, black-and-gold treasure chest container displaying the De Montespan branding, playing into the adventurous "pirate's bounty" theme of the marketing campaign. |
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