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One sheet This poster is titled Tu estás con la revolución! Jatariy !!! (You are with the revolution! Rise up!!!) and was designed around 1969 by the prominent Peruvian graphic artist Jesús Ruiz Durand.The artwork belongs to a legendary series of revolutionary propaganda posters created for the Oficina de Difusión de la Reforma Agraria (Office for the Diffusion of the Agrarian Reform) under the military government of General Juan Velasco Alvarado (1968–1975) in Peru. Artistic and Political Context The Message: The text bubble at the top reads: "Tu estás con la revolución!! La reforma agraria te está devolviendo la tierra que te quitaron los gamonales. ¡¡¡Jatariy!!!" This translates to: "You are with the revolution!! The agrarian reform is returning the land to you that the gamonales (landlords/oligarchs) stole from you. Rise up!!!". Jatariy is a powerful Quechua word meaning "Rise up" or "Stand up". The "Pop-Achorado" Style: Ruiz Durand famously blended international avant-garde trends—specifically Anglo-American Pop Art (reminiscent of Roy Lichtenstein's comic book aesthetics and Ben-Day dot patterns) and Op Art—with local, indigenous Peruvian themes. He dubbed this uniquely rebellious fusion "pop-achorado" (achorado meaning defiant, bold, or insolent in Peruvian slang).Production Technique: Instead of traditional hand-painted figures, Ruiz Durand used high-contrast photographic models of local peasants, split the images using solarization photography effects, applied flat areas of primary colors, and printed them using cheap commercial offset lithography to quickly plaster the streets.The poster aims to present the indigenous farmer not as a submissive victim, but as an active, powerful protagonist breaking away from centuries of feudal servitude. Copies of this iconic poster series reside today in prominent global institutions, including the Museo Nacional Centro de Arte Reina Sofía in Madrid and the Art Institute of Chicago |
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