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One sheet This is an original vintage travel poster created for Air India by Swiss graphic designer Walter Grieder around the 1970s.Poster Details Subject: The airline's iconic mascot, the Maharajah (left), sitting down and sharing a hookah with a local Middle Eastern gentleman to promote flights to Gulf destinations.Destinations Featured: Bahrain, Dubai, and Kuwait.Artist: Walter Grieder (1914–2004). Style: Mid-century modern caricature with a playful and humorous narrative.The Maharajah mascot was originally conceived in 1946 by Bobby Kooka and artist Umesh Rao. Over the decades, Air India commissioned various international artists to depict the character adapting to local cultures worldwide with wit and charm. |
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