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Be Like Dad

Be Like Dad - Before (Poster) One sheet. British World War II propaganda poster titled "Be Like Dad - Keep Mum!". Designed by the prominent British war artist Frederick Reeves circa 1940. This piece was produced for His Majesty's Stationery Office (HMSO) as a core part of the broader "Careless Talk Costs Lives" national security initiative. It features a frosted sash window framed by pink curtains. A sad face and the primary slogan are playfully but urgently etched into the window frost. The phrase "Keep Mum" functions as a double entendre. While "Mum" traditionally means mother, the British idiom "keep mum" means to remain completely silent or discreet. The campaign discouraged citizens from gossiping about factory work, shipping timelines, or troop movements to protect national security from enemy spies.