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One sheet This iconic vintage Air India travel poster for Tokyo features the airline's beloved mascot, the Maharajah. Released during the airline's "golden age" of advertising in the 1960s, the poster was produced under the art direction of J.B. Cowasji at the Air India Design Studio in Bombay.
The design is celebrated for its minimalist aesthetic and humorous use of cultural imagery. In this particular piece, the Maharajah’s face is creatively integrated into the final letter of the word "TOKYO," which is written vertically in bold, brush-style black lettering.
Key Details
Mascot: The Maharajah (also known as "the Rogue"), originally conceived in 1946 by Bobby Kooka and illustrated by Umesh Rao.
Design Style: Part of a series where the Maharajah adopts different personas globally; in other Tokyo posters, he appears as a sumo wrestler or Kabuki actor.
Artist/Studio: Air-India Art Studio, Bombay, with Art Director J.B. Cowasji. |
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