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One sheet Art Deco travel poster titled "8 Jours de Neige Blanche, Une Année de Joues Roses
" (8 Days of White Snow, A Year of Rosy Cheeks), created by French artist Roland Hugon in 1938.
Poster Details & Meaning
Purpose: Commissioned by the SNCF (the French National Railway Company), the poster was designed to promote winter sports tourism and travel to mountain resorts in the French Alps and Pyrenees.
Imagery: It features a playful, rosy-cheeked child in a white snowsuit peeking from behind a pair of large wooden skis.
Message: The slogan suggests that even a brief eight-day winter vacation provides enough health and vitality to keep one healthy (with "rosy cheeks") for an entire year.
Art Style: The piece is a classic example of pre-war French graphic design, characterized by clean lines, vibrant colors, and elegant typography. |
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