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One sheet Art Deco poster, titled "The Giantstride
," was designed by English graphic artist Frederick Charles Herrick in 1922. It was commissioned by the Underground Electric Railway Company Ltd to promote the efficiency and reach of London's integrated transport network.
Poster Symbolism and Design
The artwork features a "giantstride"—a popular playground apparatus of the era—to symbolize the speed and ease of traveling across the city.
Integrated Network: The characters on the ride represent different branches of the transit system, including "General" (buses), "Tramways," and "Underground".
Target Audience: The slogan "For a Fine Start and a Fine Holiday" was a strategic push to encourage Londoners to use the system for leisure and holiday travel, rather than just daily commuting.
Artistic Style: Herrick, who was the Head of Studio at the Baynard Press, used bold colors and dynamic movement typical of the "golden age" of London Underground poster design.
Key Facts
Detail Information
Artist Frederick Charles Herrick (1887–1970)
Year 1922
Original Size Double Royal (approx. 40 x 25 inches)
Publisher Underground Electric Railway Company Ltd
Herrick was a prolific designer for the Underground, also known for other famous works like the "Wembley Lion" logo and the "Riches of London" series. Original copies of these vintage posters are now highly collectible, sometimes reaching prices over £3,000. |
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