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One sheet original vintage travel poster from 1936, designed by the Swiss artist Willi Trapp (1905–1984) for the Swiss Federal Railways (SBB/CFF).
Poster Details
Artist: Willi Trapp, a master Swiss poster designer known for his Art Deco travel advertisements.
Context: This specific version was issued for the Dutch market. The text "Naar Zwitserland goedkoop en goed aan kwaliteit niets ingeboet" translates to "To Switzerland cheap and good, nothing lost in quality".
Design Evolution: The iconic image of the locomotive was used for several versions of this poster. A similar 1932 version celebrated the 50th anniversary of the Gotthard Tunnel and featured text such as "50 Jahre Gotthard" or English slogans like "Switzerland – Best value in holiday travel".
Printing: These original posters were typically printed using stone lithography by Wolfsberg in Zurich, a technique that gives them their vibrant, high-quality colors.
Collecting and Value
Original vintage copies of this poster are considered rare and are highly valued by museums and serious collectors. While authentic 1930s prints can sell for hundreds or even thousands of dollars depending on condition, modern reproductions are widely available as decorative prints. |
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