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One sheet vintage poster, titled
"Skiers fly Swissair," was created by Swiss graphic designer René Bittel (1928–1996).
Poster Details
Artist: René Bittel, an advertising professional from Valais who also worked in New York for legendary designer Herb Lubalin.
Release Date: While often dated to 1958, some experts suggest it likely originated around 1965 based on the style of the ski goggles.
Design Style: The poster is a classic example of Swiss Style (or International Typographic Style), known for its clean, grid-based layout and use of photography rather than traditional illustration.
Historical Context: It was part of a broader marketing strategy to promote Switzerland as a premier winter sports destination, especially to the North American market. During this era, Swissair's branding was synonymous with modern, high-quality "Swiss design". |
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