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Small one sheet
vintage travel advertisement for La Paz, Mexico, produced around 1950. It advertises the former Mexican airline Trans Mar de Cortés S.A..
The poster, which often circulated as a postcard or brochure, features a charming, cartoon-style map of the Baja California Peninsula. The artwork is attributed to an artist with the surname Lizarraga. The illustrations highlight the region's attractions, including local flora, fauna, and activities like water-skiing and scuba diving, promoting travel from San Diego/Tijuana and El Paso/Juarez. The airline's slogan, repeated in the advertisement, was to "Fly Trans Mar de Cortes, The Routes of the Missionaries".
The artwork for the "Visit La Paz" travel poster is attributed to an artist with the surname
Lizarraga. Full name or other specific details about the artist are generally not available in public descriptions of the work.
The piece is a vintage advertisement, likely produced around 1950 for the now-defunct Mexican airline Trans Mar de Cortés S.A.. It is an example of "pictorial mapping," a popular mid-century art style that features charming illustrations of local landmarks, flora, and fauna to promote tourism. |
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