 |
Antikbar, attraction size vintage corporate relations
poster titled Atome im Dienste des Friedens, Aerodynamics (Atoms for Peace, Aerodynamics), created in 1955 by Swiss graphic designer Erik Nitsche for the American corporation General Dynamics.
Poster Details
Artist: Erik Nitsche (1908–1998), who served as General Dynamics' art director from 1955 to 1960.
Series: It is part of the iconic "Atoms for Peace" poster series, designed to promote the peaceful uses of nuclear energy and rebrand public perception of the company during the Cold War.
Text: The main slogan "atome im dienste des friedens" is in German, as the series was printed in several languages for international display, including English, French, Russian, and Japanese.
Design: The poster uses the Swiss International Style, combining modern, abstract design elements with a black-and-white photograph of a nuclear reactor being loaded onto a Convair B-36 bomber, a type of aircraft produced by General Dynamics at the time. The design visually represents research into nuclear-powered aircraft capable of extended flights.
Historical Context: The posters were first exhibited at the First International Conference on the Peaceful Uses of Atomic Energy in Geneva in August 1955. |
|
|
