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Antikbar, One sheet World War II propaganda piece titled "
Address Your Letters Correctly", designed by the British graphic artist Tom Eckersley in 1944.
Purpose and Context
Commissioned by the GPO: The poster was produced for the General Post Office (GPO) for His Majesty's Stationery Office (HMSO) in the United Kingdom.
Wartime Efficiency: The primary goal was to encourage the civilian population to write clear and complete addresses on their mail. During the war, ensuring efficient postal services was a critical part of maintaining morale and national organization. Clear addressing reduced delays and errors, which was vital when communication channels were strained and many experienced personnel were involved in the war effort.
Design Style: Eckersley was known for his modern, bold graphic style, which made his informational and propaganda posters easily understandable and visually impactful. This design uses strong primary colors and simple, direct arrows to guide the viewer's eye to the key information, making the message immediately clear.
The artist who designed this poster is the British graphic designer
Tom Eckersley. The poster is from 1944 and is titled Address Your Letters Correctly.
Eckersley was a prominent figure in 20th-century graphic design, known for his modern, bold style that used flat graphic shapes and strong colors. He designed many posters during World War II for clients such as the Ministry of Information and the Royal Society for the Prevention of Accidents. In 1948, he was awarded an Order of the British Empire (OBE) for his services to poster design. |
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