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Elswick

Mounted One sheet, Bicycle poster, Elswick Pioneers of Cycle Design is a vintage advertising poster for Elswick Cycles, a historic British bicycle company. The poster features a woman posing with a bicycle by a body of water. The company, founded in 1880, was known for its innovative designs, such as the "Popular Truss" frame with double tubes for added rigidity. The company's history includes: Early Years: Founded by Fred Hopper as a cycle repair business in Barton-on-Humber, England, in 1880. Merger: In 1913, Hopper's company acquired the Elswick Cycle Company and became known as Elswick-Hopper. Slogan: The company's slogan was "Famous for Finish," reflecting the attention to detail in its manufacturing process. Modern Era: The company's bicycle brands were eventually acquired by Tandem Group plc, with some contemporary bikes still being sold under the Elswick name