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One sheet, This is a poster for the
1937 Exposition Internationale des Arts et Techniques dans la Vie Moderne (International Exposition of Art and Technology in Modern Life) held in Paris. The exposition, also known as the Paris World's Fair, ran from May 25 to November 25, 1937.
The artist of this particular poster is Eugène Beaudoin, an architect who won a competition held by the French Ministry of Commerce to design the official poster for the event. The design is a notable example of Art Deco, featuring a futuristic style with a luminous depiction of the Paris skyline, including the Eiffel Tower, with stylized light beams and the word "Paris" glowing in the sky. The poster's design incorporates the red, white, and blue colors of the French flag.
The 1937 exposition is remembered for its theme of uniting art and technology, as well as the tense political atmosphere of the time, with the pavilions of the Soviet Union and Nazi Germany positioned directly across from each other. |
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