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Halfsheet, Santa Fe All the Way
is a vintage travel poster from the Santa Fe Railway, dating to the mid-20th century, typically cited as the late 1940s or 1950s. The poster depicts a young Diné (Navajo) boy writing the company's slogan "Santa Fe All the Way" in the sand with a stick. A Santa Fe train is visible in the distance.
This poster is an authentic piece of railroad advertising history and was part of the company's marketing to promote train travel to the American Southwest. The artist is often cited as being anonymous, though other posters for the Santa Fe Railway were done by artists such as Don Perceval. The poster's imagery, while iconic, has also been noted to reflect colonialist perspectives of the time. |
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