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30x30 Olympics poster, This is the official poster for the
1968 Summer Olympics in Mexico City.
The poster's design is a notable example of late 1960s Op Art (Optical Art) and was created by a team led by American graphic designer Lance Wyman, along with Pedro Ramirez Vazquez and Eduardo Terrazas. The design is a bold visual identity that combines the concentric circles of the Olympic rings and the number "68" to form the word "MEXICO".
Key Design and Historical Details:
Design Influence: The design was inspired by the indigenous Huichol art of Mexico, which features intricate, geometric patterns. It also reflected the psychedelic aesthetic popular in 1968.
Significance: This was the first Olympic Games to be held in Latin America and the poster became an iconic symbol of graphic communication, expressing a modern Mexico while honoring its cultural heritage.
Production: The poster was printed in a distinctive square format. While this version is in black and white, it was also produced in various other colors, including blue, red, yellow, and green. An estimated 25,000 copies of this specific poster were originally printed. |
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