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Halfsheet, astilles Poncelet
is a vintage advertising poster from 1896, created by the French artist Jules Chéret. The poster is a notable example of the Art Nouveau style and was designed to advertise a medicinal candy or throat lozenges.
The text on the poster, written in French, translates to:
PASTILLES PONCELET: Poncelet Pastilles
Contre: Against
RHUMES: Colds
TOUX: Coughs
BRONCHITES: Bronchitis
The artwork depicts a woman in a red dress and hat, struggling against a stormy, windy background with her umbrella bent and her scarf flying. This imagery is meant to symbolize the harsh winter weather conditions that the product is intended to combat. Chéret, often called the "father of the modern poster," was known for his use of vibrant colors and dynamic compositions to create impactful commercial messages. |
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