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Halfsheet, Toy, vintage advertisement for a
Cub Pilot Corps promotion run by Wheaties cereal in conjunction with Piper Aircraft. The ad is a tie-in with the popular radio show Jack Armstrong, The All-American Boy.
The promotion offered a "Piper Cub Pre-Flight Kit
" to consumers who sent in two Wheaties cereal box tops and 10ยข. The kit included a cardboard "Pilot Trainer," a flight manual, corps wings, insignia transfers, and a newsletter. The promotion also featured a contest with flight scholarships and a grand prize of a real Piper airplane.
The "Cub Pilot Corps" was an actual program that offered a practical flight manual to teach the fundamentals of flying and make it seem safe and accessible to young people. |
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