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Attraction, advertising, motorcycle, bicycle, This is a vintage poster advertising the French moped and motorcycle company, Favor. The artwork is often attributed to French graphic artist Pierre Bellenger and sometimes to twin brothers Jacques and Pierre Bellenger. The poster was created around 1950-1952. The text at the top, "Simple, pratique, élégant," translates to "Simple, practical, elegant".
Favor was founded in 1898 and produced bicycles and motorcycles before focusing more on mopeds from the 1950s until the company ceased production in 1959. The poster is a well-known example of mid-century advertising, featuring a woman applying lipstick while riding a moped. |
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