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Fine art by Andy Warhol screenprint the singer and actress
Judy Garland, part of a famous advertising campaign for Blackglama mink furs with the tagline "What becomes a Legend most?". This specific pop art style image is a screenprint created by artist Andy Warhol in 1985 as part of his Ads series.
The Blackglama Campaign
Origin: The campaign was launched in 1968 by the Great Lakes Mink Association (GLMA) to promote their luxury black mink.
Concept: It featured portraits of well-known "legends" from various entertainment fields wearing the dark mink coats, aiming to symbolize elegance and status.
Celebrities: Besides Judy Garland, the campaign included stars such as Liza Minnelli, Barbra Streisand, Marlene Dietrich, Bette Davis, and Frank Sinatra.
Impact: The campaign became highly influential in advertising, and the tagline "What becomes a legend most?" is now well-known.
The Artwork
Artist: Andy Warhol appropriated the original advertisement photograph, which was likely taken by Richard Avedon or Bill King.
Medium: Warhol's version is a colored screenprint on Lenox Museum Board, created in 1985. |
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