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Halfsheet original vintage advertising poster for the Royal Exchange Assurance, an insurance company that operated from the historic Royal Exchange building in the City of London. The poster likely dates from the 1930s and was created by the artist Frank Newbould.
The Royal Exchange Assurance
Company History The Royal Exchange Assurance corporation was founded in 1720, taking its name from its location in the Royal Exchange building in London. It offered fire, life, sea, accident, and general insurances. The company remained independent for over two centuries until it merged with the Guardian Assurance Company in 1968 to form Guardian Royal Exchange Assurance.
The Building The building pictured is the third iteration of the Royal Exchange, which was designed by Sir William Tite and opened by Queen Victoria in 1844 after the previous two structures were destroyed by fire. The building is a prominent landmark in London's financial district, located near the Bank of England.
Current Use Today, the historic building is no longer an insurance market or a major trading center. It has been redeveloped into a luxury shopping and dining destination, housing high-end brands and restaurants, while also remaining a site for traditional royal proclamations. |
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