 |
Small Pan Am "Sublo Travel" Defined: "Sublo travel" is a term used internally by airlines, including Pan Am, as a shorthand for subsidized or "sub-load" travel (standby or reduced-rate flights for employees and their families).
The Image: The illustration shows an 1878 invention by Charles F. Ritchel called a "dirigicycle" or "flying machine," which was essentially a pedal-powered, steerable dirigible. It was an early, somewhat impractical, attempt at controlled flight.
The Message: The ad contrasts the primitive, slow, and expensive nature of early air travel (the dirigible) with the modern, extensive, and affordable "sublo" travel options available to Pan Am employees at the time the ad ran (likely mid-to-late 1960s, given the dates of related internal Pan Am communications). It suggests that air travel has advanced dramatically, making modern employee travel easy and accessible for a nominal service charge. |
|
|
