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Small Pan Am Pan Am airlines advertisement in Spanish. The ad features a large sun setting or rising over a body of water with a couple of small figures standing on the horizon, and text encouraging travel.
Advertisement Details
Airline: Pan American World Airways (Pan Am).
Slogan: The tagline at the bottom right reads "Lo grande es ir con Pan Am" which translates to "The great thing is going with Pan Am" or "It's great to fly with Pan Am".
Campaign Period: This style of ad, part of the "Pan Am Makes the Going Great" campaign theme, was common in the late 1960s to early 1970s.
Message: The text uses evocative language to inspire travel, asking, "¿Cuántas veces se pregunta usted qué hay más allá del horizonte?" ("How many times do you ask yourself what is beyond the horizon?"). It suggests that there is no limit to where one can go in the world and where Pan Am can take them.
Format: The original advertisements were typically full-page print ads in magazines or newspapers, and also appeared as posters. |
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