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Small Pan Am
vintage Pan Am advertisement from September 1968, part of the airline's iconic "Pan Am makes the going great" campaign.
Advertisement Details
Headline: "Hit the trail."
Company: Pan American World Airways (Pan Am)
Campaign Slogan: "Pan Am makes the going great."
Publication Date: September 1968, in Lale, CA (as noted at the bottom of the ad).
Theme: The advertisement encourages people to escape their everyday routine and "run away" to exotic destinations in South America, such as Rio, Punta del Este, Caracas, or Buenos Aires.
Key Destinations/Activities Mentioned:
Beaches with bikinis and color.
Discotheques with samba and bossa nova.
Gauchos (cowboys) in Argentina.
Call to Action: It directs potential travelers to a Pan Am Travel agent for information on budget fares, package tours, and booking a trip, noting that travel via New York could be arranged as soon as "tomorrow." |
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