 |
Small Pan Am vintage
Pan Am internal campaign poster for a sales contest called "Going Greater". The contest was designed to motivate employees to increase sales and featured various prizes.
Pan Am "Going Greater" Campaign Details
Campaign Name: Going Greater
Purpose: The initiative was an internal employee sales contest aimed at boosting sales figures for the airline. The poster encourages all employees to "Fly it, Talk it, Sell it."
Prizes: Employees could win various awards, including:
Air travel
Valuable prizes
IHC (Intercontinental Hotels Corporation, a Pan Am subsidiary) accommodations
Cash instead of prizes at some stations outside the U.S.A.
E.E.A.S.: The acronym E.E.A.S. appears to be an internal division or regional identifier within Pan Am related to this specific contest, though its exact meaning is not specified in the search results. The current common use of the acronym refers to the European External Action Service, which is unrelated to this vintage airline poster.
Imagery: The illustration at the top depicts a person lounging in a bed surrounded by money, suggesting the potential wealth or reward associated with success in the sales drive. |
|
|
